A story about "Kristen", a "do-it-yourselfer"! Her success in operating an alternative fashion clothing boutique has led her to open a second store.
Her business relies on repeat-customers, because of which she keeps extensive information on her customers - their styles and buying preferences. To bring in new business, she uses the web as a showcase - to spark interest, drive foot traffic to the store, and phone calls for more information.
But the technological challenges are daunting (to say the least)! She needs:
- an email system that will allow staff to communicate with clients.
- a website that is always live
- customer information that is available, up-to-date and secure.
- and with the new store opening soon - enable the two sites to share purchase and inventory information.
As with many small business owners, "Kristen" operates on a very tight budget, and she cannot afford the hassle and expense of a complex IT solution or a staff to manage it.
An affordable solution exists - it does not overwhelm or restrict. This solution includes:
An affordable solution exists - it does not overwhelm or restrict. This solution includes:
- email and calendaring tools that help keep a business connected with clients and keep track of schedules
- office productivity tools that enable creation and management of inventory, invoices, and other documents / spreadsheets necessary to run the business
- an integrated disk-based backup system that helps protect data
- a two-minute disaster recovery that helps retrieve data, in case of accidental deletion
- an integrated anti-virus, anti-spam, and firewall that help stop unsolicited email
- a Virtual Private Network (VPN) that connects multiple locations, thereby enabling access to information, regardless of a person's location
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