Scrnch.Me > URL Shortner

>>> Corporate Solutions

Friday, February 14, 2014

Natan's Third-eye ...

Reviewing Prof. Ghemawat’s “Summary”-video for week-2, I am prone to think that he has firmly hit his CAGE-nail into my head. Here-below I produce my answers to:

Week-1: Globalization and GloBaloney.
Which effects of globaloney are you most worried about?

Reviewing the presentations by Prof. Ghemwat - I am sure glad I belong to the breed of gloBaloneys ... BUT, would love to use the KNOWLEDGE (gained over the Course) to identify skewed strategies, and avoid IMPOSITION of one's power on another.
... To be a Global strategist in the current semi-globalized world that we live in today - we need to identify perceptions, fears and idiosyncrasies with factual data ... and then make one's move(s).

Enabled with a proper mind-set we can then create a global economy that is stable and sustainable.
.......... Living in Canada ... and, 'watching' ALL the problems that keep 'popping-up' - KeystoneXL pipeline as an example ... clearly indicates that there is more to globalization than just distance and borders ... people, politics and processes - are key factors that need to be studied and considered. I am earnestly looking forward to learning more when we 'hit' the CAGE framework from week three.

Week-2: The CAGE Difference Framework
“Toto Expansion Patterns - CAGE”

This Case-study with reference to our inputs on CAGE (Cultural, Administrative, Geographic and Economic) and Toto's business expansion brings to the fore how these brothers have identified that they cannot do it 'alone' ... starting right from inception. Their expansion, starting with a number of south American countries, identifies how land-locked countries and borders help in business expansion. On the other hand Brazil and Argentina do not seem to be on their list - this might indicate their might be trade 'barriers' - political most likely, since language does not seem to be the problem - having expanded operations into Spain and Portugal

“Totto Expansion - Exemplary CAGE Case-study“
Totto’s business case-study is a great example of what an enterprise should engage in whilst expanding Globally.

CAGE - the acronym that we have all been caged with, identifies the distances (differences) that an enterprise must be aware of, and overcome - if it is to expand it's business Globally.

The distances(differences) that CAGE identifies are Cultural, Administrative, Geographic and Economic.

As Totto began expanding it’s operations, we see that it had firmly established itself on home-turf before starting-off into Costa Rica - when one of the brothers 'moved' and helped setup operations. They continued expansion into a number of other neighboring countries.

They did not have too much of problems overcoming Cultural distances through South America because most of the people spoke either Portuguese or Spanish and had a lot of Spanish/Portuguese influence in their cultures.

Administratively - the countries involved in their expansion have an unspoken commonality in their business methods-n-operations

Geographically, with the exception of Spain, Portugal and Israel, all the other countries were land-locked, and physical distances were acceptable for the management of their business-operations.

But, what really struck me was their methods of expansion, namely:
- Identify 'buyers'/outlets that actually SELL
- Visit Exhibitions/Fairs - as Participant and/or Visitor
- Identify and Source different resources/raw-material and equipment
- Branding - an easy to remember-n-pronounce Name & Product
- Up-Front-n-Centre Marketing (displaying products - not at the back)
- Franchising
- Engage LOCAL Partners/Associates/Franchisees - whose major business-focus would be Totto
- Direct Investment of monies - when all else 'fails'
- Investing in state-of-the-art technologies.
.......................
I would like to add that it takes a special person with a creative mind that is OPEN to exploring the ‘unknown’ with a pinch of salt - makes ALL the difference. Mr. Natan Bursztyn is one such person - because among the brothers, he is the engineering-mind that questions and seeks.

He is the one that went OUT exploring and discovering “what-if’, “why-not”, etc., etc. It was his visit to Exhibitions and Sourcing and Identifying technologies that has got Totto to be a GLOBAL-player.